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Behind the Brand - Elettr

Ellie Heywood (Elettr) is an artist & designer from North West England. she currently lives and works in Leeds, UK. Her background lies in the fine arts and is a graduate from Leeds Arts University.

Since then her practice has evolved and currently centres around calligraphy and painting, with a focus on abstract calligraphy. She's particularly interested in the form of letters and pushing their boundaries into abstraction.

With Elettr, Ellie strive's to be as sustainable as possible, using recycled materials and reusing packaging to eliminate waste as well as using organic cotton for clothing items and printing on recycled paper stock. Ellie has also eliminated the use of single-use plastic opting for tissue paper and other recyclable packaging formats. She hopes to be a position to give back a percentage of profits to help plant trees in the very near future.

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