Ollie the Octopus drops in at Reins Clothing
Reins Clothing’s skate inspired collection with ‘Intangible Objects’ launches this month. Through use of hemp and recycled materials, interactive elements, and female lead initiatives, ‘Ollie The Octopus’ exceeds the standards for eco-friendly kidswear.
“This drop is very exciting to us as it’s moving towards creating a community around the brand that acts to be inclusive, supportive and champions the message of sustainability."
Combining hemp and recycled materials with the ‘charmingly lumpy and joyfully wonky characters’ of Lydia Hignett’s ‘Intangible Object’s’, Reins clothing aims to reinvent the already high standards for eco-friendly kidswear, as well as bridge the sometimes overwhelming gap between sustainability and affordability, through unique designs, interactive elements, and an emphasis on emerging cultures surrounding skateboarding, that are proving to be extremely beneficial to the mental health and well-being of children.
Reins’ beautifully designed,‘Ollie The Octopus’ collection was released on April 1st. This release includes a kids t-shirt with Ollie screen printed on the front, ‘Off White Recycled Adult T’, some incredible ‘Hemp Denim Skate Jeans’ (which will be available for pre-order), as well as an ‘Ollie The Octopus’ hip bag and tote! As always, this will be a limited stock release, so that wastage is kept to an absolute minimum; environmentalism being a core value of this female lead kids clothing brand.
A brand and a unique platform, Reins Clothing consciously supports other independent female led brands, initiatives and charities. Aware of the challenges that women in industry face, Reins Clothing aims to pave a way for female designers and collaborators in this regard. This ‘Ollie The Octopus’ release also provides an insight into the future of Reins. Hemp is seemingly the future of sustainable fashion. With significantly less water required for growth, as well as no need for harmful chemicals and pesticides, hemp leads the way in terms of the sustainable materials.
Reins founder and director Rhi said of the collaboration “This drop is very exciting to us as it’s moving towards creating a community around the brand that acts to be inclusive, supportive and champions the message of sustainability. Alongside this collection we have made it as one of the finalists in the Drapers sustainability awards so we couldn't be happier that our work is being recognised.”
A company that continues to close the gap between sustainability and affordability, whilst also maintaining its fun and vibrant personality, Reins aims to be accessible for all. In terms of sustainability, all hemp products are made entirely in the UK, from sustainable materials, and all screen printing is done using non-toxic dye from UK suppliers, allowing them to move through the fashion industry with an extremely low impact on the environment. ‘Ollie The Octopus’, this fun and colourful, eight legged friend, resembles a collaboration based on environmentalism, female solidarity, and of course entertainment.
"A brand and a unique platform, Reins Clothing consciously supports other independent female led brands, initiatives and charities."
Uniquely skate inspired, Reins’ ’Ollie The Octopus’ will also be accompanied by completely free, easy to use, skateboarding tutorials, aimed to help beginners find their feet, and build their confidence! This interactive element will be led by the owner of Liverpool based company ‘Skate Skool’. Taught by experienced and passionate members of the skate community, Skate Skool’s part to play in this collection marks a new chapter for UK kidswear; one that aims to build up not only the environment, but physical and social skills for its customer base. As well, extremely talented Reins Ambassadors will be demonstrating their various skills in surfing and skateboarding, to inspire and potentially teach their fellow little’s.
Check out more of the Reins Clothing range on GoodLiverpool.com